One goal of the Del Día was to celebrate factory workers that too often remain unsung. “The release of a new product is just as exciting for the workers overseas as it is for our team in the United States,” CJ explains. “We already try to give them credit through distinct country-specific labels, but I wanted them to have a visible impact on the end user experience. The Del Día allowed us to include this massive collection of talented people in our supply chain in that fun part of the creative process.”
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